StarBucks Starbucks Coffee Co. By. Monica Lucio Starbucks Coffee Co. changed the concept consumers had about drinking coffee. With a good deal than 1000 outlets across the USA (1997 numbers) and the intention of doubling that everywhere the next 3 years and considering international expansion, the company has transfigure a simple beverage into a lifestyle colleague with as much elegance as the latest fashion. The Seattle put together chain’s success over the past 25 years has a lot to do with the quality of the product, which has attracted a loyal and growing following among consumers.
The retail strategy has been to affirm a coffee shop on every break and to make fresh-brewed coffee by selling only the highest-quality products and charging a premium price. However, the product mix has changed significantly over the years, with beans whip for about 15% of the chain’s sales. Meanwhile, Starbucks is expanding its offerings, with a interject of ice cream for supermarkets and...If you want to get a plentiful essay, order it on our website:
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