Nivea Case Study Questions

Questions 1. What is a consumer-led harvest? A consumer-led carrefour is a production that responds to the needs of consumers in the marketplaceplace. 2. NIVEA does market interrogation, what atomic number 18 the two types of enquiry? - Qualitative investigate: A manner of advertising look that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups. - Quantitative seek: A method of advertising query that emphasizes measurement of sexual congress incidence of consumer trends within a population. 3. What are the advantages and disadvantages of both types of research and give examples? 4. What is the digression between a niche market and a aggregative market? A niche market is a focused, tar startable piece of a market whereas a rush market refers to a broad, non-targeted demographic. 5. A product bum each be market-orientated or product-orientated, which of the two types of product has NIVEA adopted? 6. What is the digression between a product rake and a product mix? A product range is a broad(a) list of products offered by a company whereas a product mix is the mannikin of distinct product draw offs and items construct or distributed by an organization. 7. employ this case study and NIVEA’s website, draw up a product mix, product range table.

8. It has been said that no bet how good the product is, if no one knows about it then(prenominal) no one will deprave it, to what extent do you bet this is true? I think it’s completely true. 9. NIVEA h as various promotional processes available t! o it, what are they and how might they be used? Above the line: a promotion method which is directly paid for. Nivea can bring up their products on TV or by news writing advertising. Below the line: use of indirect promotional methods such as common relations. Nivea can launch their products to a ample audience at events or trade fairs. They can raise their product through and through direct mail which can reach a coarse number of...If you want to get a full essay, high society it on our website: BestEssayCheap.com

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