Marketing Reflection Paper Essay

market is a study component for most melodic phrase in the United States but is solitary(prenominal) bonnie beginning to take h senescent in the healthc argon field. Within the health care arena the concepts of selling has taken a long sentence to develop. In the late 1970s Evanston Hospital in Illinois was the first infirmary to hire a marketing person for health care. We are now in the early 21st degree centigrade and healthcare marketing is going full steam clean ahead. The purpose of this essay is to examine round of the healthcare marketing proficiencys and its possible impact on healthcare lay downers.General OpinionI have only been works in the healthcare industry for about seven-spot years. Of the seven years, I worked five of them in one co vental medical center in a topical anesthetic t have got. Marketing was never a part of my diction until recently. I honestly didnt pay withal much attention to advertising campaigns until I started working for ca nonize Francis Medical Center in cape Girardeau, Missouri. Mass communication was and still is a major marketing technique that Saint Francis uses. A solar day doesnt goes by that you testament not rule the Medical Minute spot on the local television stations.Shortly after Saint Francis started use this technique, three other local hospitals developed their own television campaigns. Even though some slew may get tired of the constant onslaught of these TV commercials, I count that they may pitch lives as well as promote much business for the hospitals. As quoted by Wagner, Fleming, Mangold, and Laforge (1994), a 46-year old male wrote to a local hospital thanking them for miserliness his life through their TV campaign on the signs of heart attacks. From this campaign, this individual was able to identify that he was having a heart attack at which time he went straight to the emergency room.Another technique that Saint Francis apply was the We look at campaigns. Accord ing to Beckham (2001) the We Care campaign was listed under the section What Hasnt Worked of his article. Beckham claimed that consumers are more concerned with competence and results than whether the hospital cares or not. In my opinion, I would have to agree with this concept. Yes, Saint Francis did care, but is the service good? I believe that the TV campaigns are more successful as a marketing tool than wearing buttons indicant We Care.Are Current Marketing Techniques Affecting ConsumerTrends?The reply to this question is hard to pin down at this point in my current opinion.According to Beckham (2001), some marketing strategies worked better than others. Positioning is one technique where an organization/hospital creates an image of clinical competence. Becham claimed that place required more than advertising and facilities there had to be underlying capabilities, and evidence, to back up the claims. Another technique that Becham outlined in his article was Missionary Work, w hich is used when a atomic number 101 cannot compete with his local hospital docs and goes out into the countryside and builds relationships with the primary care physicians for advertrals. This proved to be a successful technique being used.I do believe that the new techniques such as the ones mentioned above have or pass on make believe consumer trends. The technique that I believe affects the most is the missionary work technique. at that place was a time when consumers believed that the only healthcare available to them was the primary care physician within their piffling countryside communities. Now with the relationships that are being built between the local physicians and the small countryside physicians, more specialized healthcare can be offered/provided to the citizens of these small communities. Thus, the trend of only using the local hometown physician has changed.Negative Impact on Healthcare WorkersI am sure some healthcares workers can be plunge that do not believe there is a negative impact from the techniques being used within healthcare. However, I believe there are some. buck for instance the technique outlined by (Wagner, Fleming, Mangold, & Laforge, 1994) of the marketing technique of building image and not on increasing demand for services. The negative impact that could be realized here is losing consumer business because consumers want to complete more about the services provided to meet their take than the hospital image. One hospital was quoted as having to boot out its doors because of this type of marketing technique. The impact here is loss of jobs for the staff members of the hospital.A positive impact would be due to the technique that was listed as under thesub-title What Worked in the article written by Beckham (2001). When the techniques work, everyone benefits because the consumer is satisfied and will continue to use the services, as well as, refer their friends to the hospital/clinic.ConclusionUnlike prior to the late 1970s marketing is now considered one the most important aspects of healthcare. There are many marketing techniques used straightaway in which some have proven to work and others not so well. The main point to concoct is there has to be a complete reason of the background and foundation that identifies the importance of marketing. The right tidy sum need to be hired as marketing staff. If the wrong person is selected, not only will business fail, but healthcare workers would be affect as well. Marketing is good, it just has be worked the right way for all to benefit from it.ReferencesBeckham, C. (2001, Jul/Aug). 20 years of healthcare marketing. Health Forum Journal, 44(4), 37-40. Retrieved June 29, 2008, from ProQuest database.Wagner, H. C., Fleming, D., Mangold, W. G., & Laforge, R. W. (1994). Relationship marketing in healthcare. Journal of Healthcare Marketing, 14(4), 42-47. Retrieved , from EBSCOhost database.