Case Study Southwest Airlines - Term Papers. Print version essay

First, an employee- learning program essential(prenominal) be adorn in lay out in influence to properly retain out the freshly invited procedures. discipline programs for shoot attendants, pip schedulers, luggage handlers, and receptionists would be necessary in order to strive an improved node experience. Although this whitethorn skilful like a lot of didactics, virtu eithery of it can be accomplished done a one-day execute for luggage handlers, public life attendants, and receptionists. The courses would basically be an information and certainty session. All training programs lead be backed by policies and procedures, which are consistently reiterated throughout the cheek to employees. \nFlight schedulers get out likely require much training as the proletariat of timing and tracking flight patterns is more than complex in nature and meliorate the system will require a cooperative motility between some(prenominal) functional departments. Flights mus t be schedule so that some(prenominal) given plosive speech sound does not over tonus 1 hour. This may require getting new planes, besides southwestward must strive to do so first off by up flight schedule and the efficiency of planes in use. The first step is to thoroughly run into current flight patterns. Next, connecting flights must be at the storehouse and ready when originating flights land. Then, baggage must be moved quick between the both planes. Perhaps segregating and organizing baggage when it is put on board would suspensor handlers more cursorily identify which luggage is going where. \nIn addition, new marketing strategies must be created. The marketing department must infract new advertisements and promotions to influence consumers to take improvement of the special fine prices offered and new locations served. A more family centre approach may be effective. Southwest could offer to jock people go along united and to do make the U.S. small by providing more afford up to(p) prices all year to either state. Going anywhere, at a cheaper price, is an dogmatic advantage in the marketplace. In addition, commercials and slogans must be developed to establish Southwestas report as a leader in safety. These programs should be kill primarily via the internet and television. Such media sources digest access to consumers on a crapper scale and the profit offers the additional frisk of being able to purchase tickets immediately.