This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

EXECUTIVE SUMMARY The securities industrying dodging of Renault Hungary aims to increase its market share by 10% and its sales revenues by 15 to 20% in all market segments throughout the category 2003. The objectives of the company toilet be achieved by introducing a smart marketing dodge that is based on individualise internal and exterior purport of the cars. As the focus is on the reinvigorated multiplication, we have selected the quest models from itsexisting portfolio: Twingo, Clio, and Megane. The repositioning accompanies a strong advertising campaign, that is applied to invoke wise customers from competitors, or to win new ones from the yet untouched potential target groups and to retain long-lived customers by buy at commercials. The most important tools include in the communication tittup are television advertising and humanity relations. In the PR campaign we organise contests, exhibitions, press conferences and particular events in pronounce to c reate a younger and to a greater extent vivid estimate for Renault. Besides the new idea of personalised interior and exterior design, we continued focusing on tralatitious attributes, such as safety and comfort. The marketing plan consists of several(prenominal) elements that are provisionary and perhaps negligible in boldness working with a tight budget. The execution of the marketing strategy expects to have an dissemble on the way the younger generation develops opinion on Renault by the end of year 2003.

tabularise OF CONTENTS EXECUTIVE SUMMARY1 TABLE OF CONTENTS2 ENVIRONMENTAL ANALYSIS4 PEST ANALYSIS4 governmental - Legal4 Economic4 Sociocultura! l6 Technological7 INDUSTRIAL ANALYSIS8 PORTERS 5 FORCES MODEL8 Threat of entry8 talk terms berth of buyers9 Bargaining power of suppliers10 Threat of substitutes10 Competitive rivalry10 THE HUNGARIAN MARKET11 RENAULT IN HUNGARY11 wad ANALYSES12 Strength:12 Weaknesses:13 Opportunities:13 Threats:13 antagonist ANALYSES13 MARKET RESEARCH16 TARGETING17 GEOGRAPHIC:17 DEMOGRAPHIC18 PSYCHOGRAPHICS18 BEHAVIOURAL18 POSITIONING18 MARKETING OBJECTIVES19 MARKETING STRATEGY19 THE paint ELEMENTS OF THE STRATEGY20 Emphasize Safety20 Superior interior design20... Very good instauration of ideas! Useful for the analysis of Hungarian market for Renault, and marketing strategies!!! If you involve to get a full essay, order it on our website: BestEssayCheap.com

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